TYPEBOOKS MEDIA KIT

In order to offset the costs involved in the operation and maintenance of this site and to support TypeBooks’ continued improvement, we do accept requests for ad insertions and content sponsorship. Contact TypeBooks today to secure placement for your ad campaign!

Site Description | Rate Card | Inquiry Form | Contact Info | Insertion Checklist | Terms

For more details, please read on...
 


SITE DESCRIPTION
TypeBooks is primarily a set of indices of books about type, design, calligraphy and related subjects. Other regular features of this website include in-depth book reviews and compelling author interviews. Published six times a year (approximately every two months) by a staff of independent contributors, we also occasionally conduct surveys among our visitors.

This trade-oriented website is a not-for-profit organization meant to encourage progress in the letterform arts and for this reason TypeBooks is a free resource to anyone interested in learning more about these subjects through reading.
 

OUR AUDIENCE
TypeBooks, by its very nature, provides exposure to a highly targeted audience. We attract a sizable following of professionals in the design industry. However, we are here for essentially anyone who is interested in the history, use and design of letterforms. This would include, but is not limited to: Graphic Designers, Illustrators, Advertisers, Typographers, Calligraphers, Publishers, Printers, Artists, Students, Educators, Writers, Book Conservationists and Collectors.
 

TRAFFIC & EXPOSURE
For navigational purposes, TypeBooks’ current layout makes use of frames, so by default most visitors enter the site through the cover frameset which displays two documents—the navigation page and cover page. Our content, in the order of most popular features first, are: new books; reviews; interviews; top ten; book & periodical indices.

Based on site statistics for the first two quarters of 1999*, TypeBooks is projected to achieve at least 1,500 unique visits of the Cover Page alone, per issue. Over-deliveries (views exceeding 1,500 of any ad, on any page) are free of charge. Stats are available one week after each issue expires for ads sent from our server. Click-through rates are not currently available from TypeBooks.
 

PRICING & AVAILABILITY
A Flat-Rate pricing model is used for ads and content sponsorship. Most opportunities are listed in the rate card below as they become available. For your convenience, TypeBooks supports IAB/CASIE standard ad sizes. If you are interested in securing ad space on pages not listed by the card, please indicate so when filling out the Inquiry Form. Contact TypeBooks to discuss content sponsorship proposals, such as interstitials or advertorials.
 

AD OPPORTUNITIES

PAGE POSITION AD TYPE
(size in pixels)
FLAT RATE
New Books  Above Fold (Top)  Full Banner
 (468x60)
 $30.00 (US)
Reviews Index  Above Fold (Top)  Full Banner
 (468x60)
 $25.00 (US)
Top Ten  Above Fold (Top)  Full Banner
 (468x60)
 $25.00 (US)
Search Page  Above Fold (Top)  Full Banner
 (468x60)
 $25.00 (US)
Interviews Index  Above Fold (Top)  Full Banner
 (468x60)
 $15.00 (US)
Search Results  Above Fold (Top)  Full Banner
 (468x60)
 $15.00 (US)
Any Review Page  Below Fold (Sidebar)  Button
 (120x90)
 $10.00 (US)
Any Review Page  Below Fold (Sidebar)  Micro Button
 (88x31)
 
 $5.00 (US)

CONTACT INFO
ATTN: Delve Withrington, Publisher
TypeBooks
1652 Ashby Avenue
Berkeley, CA 94703

phone: (510) 486-2790
 

Top | Site Description | Rate Card | Inquiry Form | Contact Info | Insertion Checklist | Terms

 
*Statistics obtained from web server logs (statistic reports available upon request) & sales reports
CPM pricing is currently not available. Prices listed are subject to change without advance notice. Acceptance of advertisements & sponsorships is the decision of the Publisher.

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