PAUL RAND: AMERICAN MODERNIST
By Jessica Helfand
The talented author Jessica Helfand brings us two thorough, critical essays on a revered American graphic designer, the late Paul Rand. Paul Rand: American Modernist is a well-researched and objective look at the man who designed such enduring cultural icons as the IBM and Westinghouse trademarks. Helfand explores Rand’s far-reaching influence in the diverse realms of education, writing and design. Paul Rand: American Modernist ends with a selected chronology of Rand’s career. This intimate book was designed by William Drenttel and Jeffrey Tyson and its pages are skillfully set in Emigre’s Filosofia.

—Delve Withrington

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Related Publications
Six Essays (+2) on Design and New Media by Jessica Helfand

Paul Rand: A Designer’s Art by Paul Rand,
Design, Form, and Chaos also by Paul Rand, and his last book,
From Lascaux to Brooklyn

Related Links
Jessica Helfand's website

Filosofia is available from Emigre

Delve Withrington is the founder of Delve Media Arts and the Publisher of TypeBooks.

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Rand, Paul: American Modernist
Author: Jessica Helfand
Publisher: William Drenttel [1998]
ISBN: 1-884381-16-2
Binding: Paperback w/ dust jacket, 86pp, 4 1/2" x 7"

 
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